The conference will feature sessions focused on creative thinking, encouraging participants to explore innovative approaches to problem-solving and strategy development. By engaging with industry leaders and participating in interactive discussions, attendees will learn how to apply creative methodologies to their SEO practices, fostering a mindset that embraces experimentation and outside-the-box solutions.

Data analytics is a key focus of the conference, where attendees will gain insights into how to effectively analyze data to inform marketing strategies. Workshops will cover topics such as identifying key performance indicators (KPIs), segmenting audiences, and optimizing campaigns based on real-time data. This knowledge will empower SEO professionals to make data-driven decisions that enhance their overall marketing effectiveness and improve ROI.

Content curation sessions will teach participants how to select, organize, and share relevant content that resonates with target audiences. By understanding the principles of effective content curation, SEO professionals can enhance engagement and visibility for their brands. This skill is crucial for creating compelling narratives that support SEO efforts and drive organic traffic.

Nerds from the UX and design background will share insights on creating design nudges for improving ROI from search, utilizng traffic and improving conversion rates, which are closely tied to our success. 

Yes, the conference will include dedicated sessions on conversion rate optimization (CRO). Participants will explore techniques for improving website performance and increasing user engagement. By learning how to analyze user behavior and implement effective CRO strategies, search marketing professionals can significantly boost their conversion rates, making their digital marketing efforts more impactful.

We have invited nerds from tech background, product owners and designers involved deeply in AI development. Exciting sessions are planned!

The importance of soft skills in managing marketing teams and projects has grown in recent times. Sessions focused on interpersonal skills, teamwork, and effective communication will be included in the agenda. By enhancing these skills, search marketers can improve collaboration within their teams and foster a positive work environment that drives success in their digital marketing initiatives.